OKEA · Africa
We find, test and deliver products people love, across Africa.
OKEA is an e-commerce operator working in cash-on-delivery markets. Research, creatives, testing, sourcing, delivery and finance run on one operating system built by us, for the way we work.
Product journey
one record- 1. Research & preparationA product is recorded once: markets, price, supplier, references. Management accepts it for a test.
- 2. Creative & testingThe editor delivers from a complete brief. The buyer launches the test and records spend and leads per market.
- 3. Winner → sourcing → stockAn approved winner becomes a sourcing request: quote, validation, purchase, transit, receipt.
- 4. Scaling & financeDaily results feed one truth: confirmation, delivery, revenue, cost of goods and real profit in USD.
Market by market
Each country has its own currency, courier reality and confirmation rate. We measure every product per market, in USD.
Real profit, not ad metrics
Delivered revenue minus ads, goods and testing. A winner is a product that still makes money after the courier is paid.
Stock that follows the sale
Received units, sold units and remaining value are visible to the buyer, sourcing and management at the same time.